Blue Purple Shampoo Brilliant Blonde & Silver Hair Colour Defence + Protect

Hair Care That Redefines Confidence

Transform Be Wow

This is not just a toning shampoo—it’s a complete colour defence system. Blue Purple Shampoo Brilliant Blonde & Silver Hair Colour Defence + Protect is expertly formulated to restore brilliance, remove brassiness, and protect tone clarity across blonde, silver, platinum, grey, white, and highlighted brunette hair. A precision-formulated blue & purple shampoo developed to restore brilliance and reduce brassiness across a spectrum of hair tones.

Precision-pigmented with powerful violet and blue tones, this advanced formula neutralises unwanted yellow and orange hues, reviving dull colour with clean, luminous clarity. A pH-balanced level of 5.0–6.0 supports scalp health and cuticle alignment, while SLS-free coconut-based cleansers provide a complete yet gentle cleanse.

Enhanced with Guar & Mineral Complex and lightly scented with Salon Pure Professional—virtually fragrance-free—it delivers a refined, professional-grade finish for colour that stays as fresh as the day it was done.

Features

• Blue & Violet Pigment Complex
  Calibrated pigments eliminate brassiness and unwanted undertones from blonde, silver, white, grey & highlighted brunette hair for instant tone correction.
• PRO-ACTIVE COLOUR DEFENCE + PROTECT System
  Fortifies colour vibrancy while shielding against environmental dulling, UV damage, and fade.
• SLS-Free Coconut-Derived Cleansers
  Deliver a deep but gentle cleanse without stripping colour or drying the scalp. Ideal for daily or alternate use.
• Guar & Mineral Complex
  Guar softens and conditions each strand, while minerals reinforce elasticity and strength—restoring shine and reducing frizz for a silky, manageable finish.
• Balanced pH (5.0–6.0)
  Maintains the scalp’s natural harmony and supports long-lasting tone clarity in colour-treated hair.
• Salon Pure Professional Fragrance
  A clean, professional scent that’s virtually fragrance-free—ideal for those sensitive to heavy perfumed products.
• 100% Vegan Formula
  Made without animal-derived ingredients or by-products. Cruelty-free and aligned with ethical beauty standards.

Benefits

• Neutralises Brassy Tones Instantly
  Targets yellow and orange undertones from the first use, restoring true colour and brilliance.
• Extends Salon Colour Between Visits
  Preserves your investment in professional colour with results that maintain clarity and vibrancy between appointments.
• Suitable for a Wide Spectrum of Shades
  Effective across multiple tones including ash blonde, platinum, icy white, steel grey, and brunette balayage.
• Softens, Detangles & Smooths
  Guar conditions the cuticle for softer, tangle-free strands. Ideal for dry or chemically treated hair.
• Strengthens Hair & Reduces Breakage
  Mineral elements help restore internal hair structure, improving resilience and elasticity with each wash.
• Improves Shine & Reflectivity
  A smoother surface reflects more light—enhancing colour depth, dimension, and natural gloss.
• Tames Frizz & Static
  Leaves hair more manageable and easier to style, even in dry or humid conditions.
• Supports Scalp Comfort & Health
  pH-balanced and non-irritating—safe for sensitive scalps and post-lightening care.
• Delivers Results in Minutes
  A professional-grade formula designed for fast results. Use 2–3 times per week to maintain optimal tone and brilliance.
• Conscious Haircare
  Vegan and cruelty-free formulation supports clean beauty values without compromising on performance or results.

How to Use

1. Apply to thoroughly wet hair.
2. Massage evenly through lengths, focusing on areas most prone to brassiness.
3. Leave for up to 2 minutes for light toning or up to 5 minutes for deeper tone correction.
4. Rinse well.
5. Use gloves to prevent pigment transfer.

For best results: Follow with BWOW Cosmetics Blue Conditioner to seal tone brilliance and enhance vibrancy.

Suitability

• Most Suitable For: Blonde, silver, grey, white, platinum & highlighted brunette hair.

• Frequency: Use 2–3 times a week to maintain colour clarity and reduce unwanted warmth. Alternate with your regular shampoo to prevent overtone.

FAQs

What is blue & purple shampoo used for in blonde and grey hair?
This shampoo neutralises brassy yellow and orange tones in blonde, silver, grey, white and highlighted brunette hair. It's designed to restore colour clarity and tone brilliance for salon-fresh results between appointments.

Is this the same as silver shampoo or purple shampoo?
Yes—terms like silver shampoo, violet shampoo and purple toning shampoo all refer to shampoos that contain violet pigments. Our formula combines both blue and purple pigments to offer broader tone correction across a wider hair shade spectrum.

Can brunettes use blue or purple shampoo for highlights?
Absolutely. Brunettes with balayage, ombre, or caramel highlights benefit from the blue pigment, which cancels out orange undertones in lightened areas, making their colour appear brighter and more balanced.

How often should I use purple shampoo on blonde or silver hair?
Use 2–3 times a week to maintain brightness and reduce yellowing. You can adjust frequency based on your hair colour, brassiness levels and hair wash routine.

Will blue purple shampoo stain hands or surfaces?
Due to the rich pigment content, staining is possible. Always wear gloves during use and avoid contact with light fabrics or porous surfaces. Rinse immediately if colour contacts skin.

Does this shampoo work for platinum, ash blonde or white hair?
Yes. It’s ideal for platinum blonde, ash blonde, icy white and cool silver tones. It helps maintain tonal clarity and prevents warm undertones from dulling your shade.

Is purple shampoo safe for daily use?
While gentle and sulphate-free, we recommend 2–3 weekly uses to avoid overtone. On alternate days, use a colour-safe, hydrating shampoo to maintain hair health and balance.

Does this shampoo help after bleaching or toning treatments?
Yes. Post-bleach and toner fade is common—this formula helps lock in cool tones, minimise yellowing, and extend professional results between services.

Redefine your blonde brilliance.
From platinum to silver and every cool tone in between—maintain vibrancy, reduce brassiness, and protect your colour investment with every wash. Experience the transformation with PRO-ACTIVE COLOUR DEFENCE + PROTECT.

250ml Net Weight