Mascaras - BWOW Cosmetics

Mascara for Length, Volume, and Smudge-Free Wear

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Lengthening and Volumising Mascaras for Every Lash Look

Define every lash with this lightweight, water-resistant mascara—formulated to stretch, separate, and hold lashes with precision and comfort. The smooth, creamy texture glides through lashes without clumping, flaking, or smudging, offering a clean, buildable finish from root to tip.

Infused with Vitamin E, this paraben-free formula nourishes and hydrates your lashes while delivering long-lasting shape and hold. Natural and synthetic polymers and waxes work together to create lift and length with every stroke, ensuring your lashes stay soft and natural throughout the day.

Perfect for all-day wear, this quick-drying mascara allows just the right pull during application, enhancing lash volume without stiffness.

Key Benefits:

  • Water-Resistant and Quick-Drying – Stays in place while drying fast for easy, smudge-free wear.
  • Creamy, Balanced Texture – Not too wet or dry; glides through lashes for smooth, clump-free application.
  • Long-Lasting Lift and Definition – Polymers and waxes stretch and hold lashes for all-day shape.
  • Infused with Vitamin E – Conditions and hydrates lashes with natural nourishment.
  • No Flaking or Smudging – Clean finish that feels soft and natural from root to tip.
  • Paraben-Free and Gentle – Suitable for sensitive eyes and everyday use.
  • How to Use:
    Wiggle the wand at the base of your lashes to coat the roots. Use the tip of the brush to extend and separate each lash for full, defined volume.

Net Weight: 0.27oz / 8ml

Water (Aqua), Acrylates Copolymer, Cera Alba (Beeswax), Polyamide-1, Polybutene, PVP, Copernicia Cerifera (Carnauba) Wax, Propylene Glycol, Glyceryl Stearate, Oleic Acid, Stearic Acid, Magnesium Aluminum Silicate, Glycerin, Triethanolamine, Styrene/Acrylates/Ammonium Methacrylate Copolymer, PVP/Eicosene Copolymer, Dicetyl Phosphate, Dehydroacetic Acid, Sodium Benzoate, Pheonoxyethanol, Cellulose Gum, Xanthan Gum, EDTA, Tocopheryl Acetate [May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Black 2 (CI 77266)]

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Frequently asked questions
  • What products are included in the Eye Makeup collection?

    Our Eye Makeup range includes pigmented eyeshadow palettes, loose glitters, waterproof eyeliners, creamy gel liners, precision brow tools, and concealers for flawless eye looks.

  • Are your eyeshadows suitable for both subtle and bold makeup looks?

    Yes, our palettes feature a mix of matte, shimmer, and glitter shades—perfect for everything from everyday neutral eye makeup to dramatic glam and festival looks.

  • Are your eyeliners and gel liners smudge-proof and long-lasting?

    Absolutely. Our eyeliners and gel liners are designed for all-day wear, offering intense colour payoff that resists smudging, flaking, and fading.

  • Can I use your glitters safely around the eyes?

    Yes, our cosmetic-grade loose glitters are eye-safe when used with a glitter adhesive or primer—ideal for adding sparkle to lids, inner corners, or artistic makeup.

  • Do your concealers work well for under-eye coverage and highlighting?

    Yes, our creamy concealers provide buildable coverage to hide dark circles, brighten the under-eye area, and define brows or cut creases.

  • Are your eye cosmetics vegan and cruelty free?

    Yes, every product in our Eye Makeup collection is 100% vegan, cruelty free, and made with skin-safe ingredients for conscious beauty lovers.

  • Are your makeup products suitable for sensitive eyes or contact lens wearers?

    Yes, our formulas are gentle and free from harsh irritants—suitable for sensitive eyes and safe to use while wearing contact lenses.

  • Do you offer beginner-friendly eye makeup products?

    Definitely. Whether you're learning to apply eyeliner or experimenting with eyeshadow, our easy-to-blend formulas and precision tools are ideal for all skill levels.

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